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We Are the Voice of the Home Buyer.
We partner with community developers, home builders and marketing agencies to create and execute high-converting marketing and sales strategies by leveraging powerful home buyer stories.
HomeBuyer Conversion Program
In under 4 weeks, we deliver powerful insights and tactics ideal for:
- New neighborhood launches
- Stalled communities
- Marketing campaigns
- Elevated customer experience
Marketing Strategy & Consulting
We leverage powerful homebuyer data to develop marketing programs that fuel campaigns and enhance the homebuyer experience.
Client Testimonials
Matt Sauls
Senior VP of Operations, TriPointe Homes
Lindsey was always able to take our market research, big vision and numerous constraints and turn them into something insightful and digestible for her brand and creative teams. She has an undeniable balance of understanding our business goals, allowing space for creative inspiration and most importantly, managing our expectations. Marketing leaders who can strike this balance are in short supply!
Stephanie Walker
VP of Marketing, Rancho Mission Viejo
I had the absolute pleasure of working alongside Lindsey for 2+ years while we launched and promoted Rancho Mission Viejo’s new communities and neighborhoods. I can't recommend her enough for any marketing venture.
Lindsey is not just a marketing powerhouse; she's someone I genuinely enjoyed working with.
Her strategic thinking was a pivotal asset behind our successful marketing projects, and her natural leadership style made challenges feel like opportunities.
Alison Hoffman, President, Wick Marketing
Working with Lindsey was a game-changer for us. An influx of new clients with high-priority timelines stretched our bandwidth. We leaned on our long-term relationship with Lindsey to develop a strategic marketing plan for one of our new master-planned community projects.
We needed a seasoned expert who we trusted to deliver results. Her strategic insights hit the nail on the head, delivering precisely what we needed, right on time.
Working with Lindsey was enjoyable. I recommend her for any marketing endeavor and would jump at the chance to collaborate with her again.
Katherine Fowler, Former Marketing Director, TriPointe Homes
I had the pleasure of working closely with Lindsey during my time at TriPointe Homes; specifically with the launch of multiple new home communities, and I can't overstate her invaluable contributions.
Her strategic thinking, remarkable organizational skills, and inspiring leadership were integral in successfully bringing these home communities to life.
Nidia Verdugo, Microsoft
Lindsey worked hard to make sure we had the resources and team expertise available. She even brought on new team members to support in delivering on our campaign – which involved the production of creative assets for market testing.
Her leadership and management skills helped to make sure we were on track for meeting OKR's. Here's why I recommend Lindsey. - She takes complete ownership of her clients’ projects - She is a genuine and authentic leader. She wants what’s best for her clients AND her team. - Her strategic judgment and her constant advocacy for our brand was unwavering.
Marni Hale,
Todd Duncan Mortgage
Lindsey is an inspiring leader who is strategic, passionate and reliable. I’ve watched her oversee and execute strategy for numerous marketing campaigns with confidence and ease.
Lindsey has perseverance and dedication in spades, and is a joy to be around. She is a true relationship builder and it’s obvious that she genuinely likes working with her clients and knows how to handle any situation that arises.
I’ve relied on her for counsel and advocacy -- and she never wavered. I appreciate her partnership and would work with her again anytime.
Kimberly McNeil, Former Marketing Director, PCBC
Lindsey and I have known each other and worked in and around the real estate industry for 15+ years.
She is such a positive person and asset to any team when it comes to managing substantial accounts, showcasing a very high level of strategic thinking, attention to detail, and the extraordinary ability to guide and lead clients.
Her dedication to championing the consumer, combined with her deep understanding of homebuyer needs, empowered the clients’ creative campaigns to deeply resonate with prospects, driving lead generation and conversions. She's not only a consummate professional, she also has a great sense of humor and is grace under fire.
Who We Serve.
Home Builders & Developers
We help home builders and developers successfully launch neighborhoods and sell communities.
We:
- Conduct home buyer research and interviews
- Deliver actionable insights around consumer sentiment
- Prepare neighborhood and community launch playbooks
- Write creative briefs
- Develop marketing plans
- Oversee and manage execution phases
Real Estate Marketing Agencies
We are agency collaborators who provide curated research and consumer insights for existing strategy or support in the management of a client account or project.
We:
- Conduct or share home buyer research and interviews
- Deliver actionable insights for creative briefs and creative campaigns
- Write creative briefs
- Develop marketing plans
- Lead an account through the strategy and execution phases
Greetings!
At Hello, HomeBuyer, we understand that staying on top of the latest home buyer sentiment and evolving consumer preferences can be a daunting task.
That's why we survey, interview, curate, study, listen, and uncover homebuyer data and insights - tailored to supercharge your marketing strategies and elevate your customer experience.
But our commitment doesn't stop there.
We are also Agency Collaborators who work closely with real estate marketing agencies and professionals offering the essential support on the consumer insights and marketing strategy fronts.
Founder, Lindsey Ricciardelli, has over 15 years of marketing experience and has had the privilege of partnering with a diverse range of clients in the fields of architecture, engineering, and real estate, specifically new home master planned communities, 55+ communities and second-home developments.
Here's some ways I've contributed to launching and marketing communities that resonate with home buyers and result in home sales.
TriPointe Homes, Altis Community
Creating a Buzz for a New 55+ Community
TriPointe Homes was launching a new 55+ community and needed to make a splash. By crafting a tailored marketing strategy, we attracted 5,000 interest enlistments and saw 3,000 attendees at their inaugural event. It wasn't about the numbers; it was about connecting our client with the right audience and helping them build a thriving community.
Kukuiula, Luxury Second Homes
Elevating a Second-Home Real Estate Development
Kukuiula is a luxury second home real estate development in Kauai. We took a $1.5-million-dollar marketing budget and transformed it into a powerhouse of innovation. Rebranding efforts and innovative lead generation tactics didn't just increase sales; they provided potential homeowners with an unforgettable, cultural experience.
Rancho Mission Viejo
Celebrating a Master Planned Development
Rancho Mission Viejo is a 23-acre masterplanned community with multi-use offerings, lifestyle programming and unique amenities. We worked closely to understand their audience segments and how they purchase homes. We gave their branding a facelift, revamped the website and increased lower funnel re-targeting efforts. The result? 500 homes sold within a year.